Home News Lincoln Mission 2.0? MSNBC Cozies As much as One other Group of...

Lincoln Mission 2.0? MSNBC Cozies As much as One other Group of Fox-Hating Grifters


Late Monday on MSNBC, Lyin’ Brian Williams ended The 11th Hour by huffing a few supposed injustice carried out in opposition to the “ardently anti-Trump” “liberal political motion committee” known as MeidasTouch by the supposedly enemies of the individuals in Fox Information.

Their crime? Fox had reportedly denied an advert meant to additional enrich the group with candy, candy Resistance {dollars} that masqueraded as a critical, sober video in regards to the January 6 assault on the Capitol.

As we’ll be taught, even the far-left Rolling Stone saw through the smokescreen and diagnosed them as grifters determined and thirsty for extra division and hatred from the Trump period. And when challenged, MeidasTouch brutally harassed them and even threatened authorized motion.

In different phrases, it was the sort of habits that that they had claimed they abhorred about Workforce Trump. Or, to be much more blunt, consider it as habits from prepubescent Imply Ladies dressed up as a homily from the Pope.

The place have we seen this earlier than? Effectively, we did with the Lincoln Mission, a liberal group that MSNBC was utterly in mattress with as they employed quite a few present and former Lincoln Mission officers, holding them on like wallpaper. It continued even after they were exposed as frauds and a entrance for co-founder John Weaver’s sexual affinity for underage boys.

However again to MeidasTouch, Lyin’ Brian even learn aloud their tweet earlier than enjoying the video:

“We made a $184,854 TV purchase with this advert on Fox Information this week. Fox Information simply denied airing our advert. Retweet and get it out in each nook of the nation,” they are saying. Effectively, now we have a fairly good attain too. So we`ve chosen to air it tonight. When you watch ask your self what isn`t factual about it, which individuals in it aren`t actual. It`s in regards to the try and overturn our election the rebel of 1 six, and the story is advised by these within the battle.

If it was meant to tell, they might have carried out that. However be aware how in tweets like this one (and others) that they shamelessly ask for donations. Disagree with them? Effectively, then you definitely’re the enemy.

Hours earlier, MSNBC’s Deadline: White House – the flagship present for Resistance fear-porn – performed it and a day later, MSNBC’s All In with Chris Hayes additionally cried foul.

With adverts like this, it’s simple to see why Fox Information turned them down. And any concept that this was so Fox Information may perpetually keep away from protecting January 6 can be a whole farce. Do yourselves a favor and Google “January 6” and “FoxNews.com.”

Quick-forward to Friday and MeidasTouch was still pretending to lick its wounds with the one remedy being {dollars}: “Fox Information denied our TV advert purchase which goes to make the purchase stronger than ever. Preserve retweeting and chip in right here to broaden our efforts in June.”

Unsurprisingly, MeidasTouch’s whining had one huge subject as, in accordance with a Fox spokesperson who spoke to our mates at The Federalist, they claimed Fox had beforehand aired a spot once they’ve truly repeated flip them down. Ouch.

For Rolling Stone, anti-Trump writer Seth Hettena penned an exhaustive breakdown on April 8 wherein he discovered a rotting automotive that wouldn’t cross inspection (click on “broaden”):

Based by three brothers, the group says it has generated greater than a billion views on social media, mocking and humiliating Trump and his enablers….All this publicity translated into greater than $5 million in contributions from #Resistance donors determined to oust Trump and his Republican collaborators.


However the full story of MeidasTouch is extra sophisticated. The group spent greater than $1 million on an promoting technique that it calls revolutionary however marketing campaign veterans and unbiased specialists say is nonsensical and a more practical software for fundraising than for serving to Democrats win elections. And regardless of its promised transparency, MeidasTouch’s monetary construction makes a dollar-for-dollar accounting of its spending [.]


It’s not arduous to seek out examples of how MeidasTouch’s grandiose self-promotion doesn’t match actuality.


MeidasTouch bought its begin when the Meiselas brothers — Ben, Brett, and Jordan — discovered themselves caught indoors watching Trump’s coronavirus press conferences in early 2020 and determined to show their frustrations into motion. Brett Meiselas started producing movies that quickly gained MeidasTouch a web-based following with the anti-Trump resistance. In mid-Might, the brothers registered MeidasTouch as a Tremendous PAC and began positioning themselves as extra than simply Twitter darlings. “We thought that being a digital firm was nice, nevertheless it has limitations,” Ben Meiselas advised Rolling Stone in an preliminary interview in December. “The world doesn’t stay on Twitter.”


Meidas argues its adverts are particular as a result of they’re backed by an enormous social media footprint and generated follow-up protection. However in accordance with David Shor, an influential Democratic information analyst, “The one individuals who interact with anti-Trump adverts are liberals.” Furthermore, when Priorities USA, a liberal Tremendous PAC, studied whether or not Twitter virality might be used to measure how efficient an advert can be at persuading swing-state voters, it discovered it wouldn’t work. “The higher the advert did on Twitter, the much less it persuaded battleground-state voters,” Nick Ahamed, Priorities’ analytics director, advised the Day by day Beast in December. “Our takeaway is that we, as political operatives or individuals on-line on Twitter quite a bit, aren’t essentially a superb choose of what’s persuasive.”


MeidasTouch mentioned the CNN advert on Georgia’s election ran nationally, which means that in 49 of the 50 states the place it was proven, viewers had been eligible to donate to the PAC however not eligible to vote within the race. One political advisor says the advert had extra influence on MeidasTouch’s brand-building and fundraising than on serving to Democrats take again the Senate.


“Transparency is in our DNA,” Brett Meiselas tweeted in March.

On its web site, MeidasTouch says it’s “staffed solely” by the Meiselas brothers “with the first targets of defending American democracy, defeating Trumpism, and holding Republicans accountable.” They usually had been going to satisfy these lofty targets by constructing an enormous on-line grassroots motion. “We simply constructed up belief and we’re very clear about who we’re,” Brett Meiselas advised Rolling Stone. “And we’re in a position to hook up with individuals on a private degree as a result of they knew who was truly behind it.” MeidasTouch says it holds common, nothing-off-limits conferences with donors to take their suggestions and questions on spending.

However MeidasTouch’s monetary construction leaves room for third events to obtain undisclosed funds, a setup that Noti, the previous high FEC lawyer, says thwarts transparency and violates campaign-finance legislation. The same construction, involving far larger sums, landed the Trump marketing campaign in authorized bother.

On the coronary heart of MeidasTouch’s opaque funds is an association with a Virginia firm known as Status WW Inc. — a reference to the Will Ferrell comedy Step Brothers. Status acquired greater than half 1,000,000 {dollars} of Meidas’ donor cash, FEC filings present. Status is run by Adam Parkhomenko, Meidas’ political strategist and a former aide to Hillary Clinton who later did political work for Michael Avenatti, a onetime anti-Trump hero who was convicted final yr of attempting to extort $20 million from Nike. (One in all Ben Meiselas’ legislation companions, who was a witness to the occasions on the middle of the extortion scheme, was subpoenaed in Avenatti’s prison case in Manhattan, and Ben Meiselas is listed as an get together within the case, as is Nike. In keeping with Meiselas, he was listed because of being a managing associate in his agency on the time of the subpoena to his legislation associate. Rolling Stone just isn’t conscious of any information suggesting that Nike, Meiselas, or his associate had been implicated in any of the alleged wrongdoing.)

Whereas Parkhomenko ceaselessly promoted MeidasTouch on social media, his work for the Tremendous PAC was not made clear till Rolling Stone began asking questions. Status WW has no public-facing web site. Its proprietor may solely be recognized via a search of Virginia state company filings. Not like MeidasTouch, Parkhomenko’s Status WW, as a non-public entity, isn’t required to reveal its spending.

Rolling Stone discovered no suggestion that any of the brothers are getting wealthy off of the PAC. Certainly, Ben Meiselas typically factors out that he works totally free for MeidasTouch. Nonetheless, in the middle of reporting, Rolling Stone realized that Status has an uncommon monetary relationship with Brett Meiselas.

In December, Brett mentioned he was being paid for his work producing movies for the Tremendous PAC and later volunteered that the funds had been coming via Status. Brett, who holds authorized authority for MeidasTouch as its treasurer, is being paid as a advisor to his personal Tremendous PAC’s advisor — an association that Noti says flies within the face of transparency necessities mandated by federal legislation.

“That’s not OK,” says Noti. “If the PAC is paying the corporate simply as a pass-through for the cash to get to its treasurer or to some fundraising firm or no matter, what they have to be disclosing are the last word funds to these recipients. And there are guidelines on the books that require that. The FEC has been derelict in implementing them as a result of the FEC is derelict in implementing every part. However there are legal guidelines on the books that say you possibly can’t do this.”

MeidasTouch says the association gave Brett the choice of securing well being care as a result of he gave up his profession to work full time for the Tremendous PAC. MeidasTouch explains it employed Parkhomenko to maintain, amongst different issues, the executive operations of a quickly increasing Tremendous PAC. “Status WW allowed MT to combine its personal infrastructure and assets inside Status to maintain prices extraordinarily low,” MeidasTouch wrote in a response to Rolling Stone’s inquiries. The group says its complete funds to Status of practically $550,000 signify an “all-in” price of operation and covers MeidasTouch’s compliance and well being care prices. MeidasTouch says it employed an outdoor lawyer with FEC experience to make sure “full compliance with its obligations and disclosures.”


When Rolling Stone scrutinized MeidasTouch about its enterprise, its founders threatened to sue over a narrative that had not but been printed. A ceaseless barrage of misinformation adopted, with MeidasTouch rallying its legions of social media followers to hitch the marketing campaign.

Meidas attacked and insulted the reporter, calling him a “coward” for declining to go on its podcast prepublication, in addition to accusing him of being “slime,” a “tabloid hack,” and considered one of Trump’s “puppets.” (Editor’s be aware: Hettena is the writer of a ebook titled Trump/Russia: A Definitive Historical past.)

The Meiselas brothers mentioned they had been those being harassed, and MeidasTouch accused Rolling Stone of making an attempt “to wreck the relationships that energy our operation,” and hurt them financially when it reported on their enterprise relationships. “We won’t be threatened by these mob-style techniques and can proceed to maintain you recent,” the group tweeted.

The group advised supporters that the reporting on MeidasTouch was an assault on them. “The MeidasMighty is a motion. You assault the motion, you assault us all. There may be not a extra enthusiastic and passionate drive in politics right this moment in America than the Mighty,” Ben Meiselas tweeted April 1st.

MeidasTouch’s founders claimed that the journal was out to get them and that its company possession was utilizing Rolling Stone to push a pro-Trump agenda and assault Trump’s critics. Rolling Stone has written a whole lot of articles holding Trump to account for his failures, and in October, its editorial workers endorsed Joe Biden. (No person outdoors Rolling Stone’s editorial course of had any data of this story earlier than MeidasTouch made authorized threats about it.)

And Meidas advised its followers that to assist defend in opposition to these assaults, it wanted their assist in marketing campaign {dollars}. “We won’t be bullied,” it tweeted on March thirtieth with a donation hyperlink. “Chip in $3.50 now to maintain us going.”

To summarize, you dare to counsel they’re improper otherwise you don’t share the identical coverage views they usually’ll ship a torrent of Resistance accounts to make your life depressing. In different phrases, they’re schoolyard bullies who get sugar highs off of a social media that’s poisonous for our collective psychological well being.

Speak about rules.